Nutrimuscle: Scaling spend and growing ROAS through better measurement
Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary…
Fospha’s Insights to Unlock eCommerce Growth in 2024
In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry…
Snap Selects Fospha as Measurement Partner for Retail eCommerce
Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new…
Fospha as TikTok’s New Measurement Partner
Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as…
What trends are currently influencing the creative agency landscape?
creative agency landscape Creative agencies are constantly evolving to adapt to the ever-changing business landscape. As the demand for their services increases, agency leaders must remain up to date on trends that promise to impact their market in 2023. Below,…
Seven tips to optimize page speed in 2023
30-second summary: There has been a gradual increase in Google’s impact of page load time on website rankings Google has introduced the three Core Web Vitals metrics as ranking factors to measure user experience The following steps can help you…
Seven huge, yet common SEO mistakes to avoid in 2023
30-second summary: SEO has become a key area of practice for online businesses to gain visibility. If it’s done wrong, however, it can stagnate or even sabotage your online visibility From filling an entire page up with nothing but images…
Insights to empower 2023 ecommerce strategies
30-second summary: Retailers should use a data-driven approach to develop their marketing strategies to succeed in today’s volatile economy Current tumultuous economic conditions are disrupting the retail landscape by forcing store closures and forecasting bankruptcies Marketing intelligence for pricing, advertising,…
Five video optimization tips to help boost your landing page conversions
30-second summary: According to various studies, videos help engage your page visitors as well as get them to remember your value proposition better and help them make purchase decisions When creating marketing videos to add to your landing page, keep…
Outreach: Make every email count
30-second summary: Send emails manually to be able to build longer-lasting relationships with your recipients Set up your email signature to make your emails look professional Track email opens to be able to tell which emails were never seen Create…